Directory Standards & Guidelines

Listing & Verification Standards

How business profiles, ratings, and state regulatory references are indexed and maintained across Florida and Pennsylvania.

1. Verified Business Profiles

Listings displaying the blue checkmark badge (✓ Verified Business) indicate that the profile has been claimed and verified by the authorized business owner or an official company representative.

  • Owner Verification: Business representatives verify ownership through corporate domain emails, authorized phone validation, or physical office documentation.
  • Information Freshness: Verified businesses regularly confirm their primary phone numbers, operating hours, active service territories, and official website URLs.
  • Direct Inquiries: Inquiries sent through verified company profiles are forwarded directly to the contractor’s designated office staff.

2. Google Maps Ratings & Platform Reviews

To provide homeowners and commercial property managers with objective, authentic feedback, ratings on company cards reference public ratings from Google Maps alongside verified customer submissions on our portal:

  • Google Maps Data: Star ratings and review counts correspond to the contractor's public Google Business Profile, aggregated and cached periodically to reflect community sentiment accurately.
  • Direct User Feedback: Reviews submitted directly through USA Pros Atlas undergo manual pre-moderation to verify project scope and prevent automated bot spam or illegitimate competitor feedback.
  • Right of Reply: Verified business owners maintain the right to publicly respond to feedback posted on their profile.

3. State Licensing & Regulatory References

In trade contracting—including roofing, site excavation, and general construction—holding proper state registration is essential for consumer protection and building code adherence:

  • Florida: Profiles cite contractor credentials recorded with the Florida Department of Business and Professional Regulation (DBPR), distinguishing Certified Contractors (statewide) from locally Registered trades.
  • Pennsylvania: Residential remodeling and repair contractors reference their registration with the Pennsylvania Office of Attorney General Home Improvement Consumer Protection (PA HIC).
  • Consumer Notice: Property owners are always encouraged to cross-reference state licensing portals prior to executing high-value contracts.

4. Direct Communication Policy

USA Pros Atlas is structured as an open directory, not a third-party lead generation brokerage:

  • Homeowners and project managers connect directly with businesses through their official phone numbers and websites.
  • We do not resell quote requests to multiple competing call centers.
  • Business listings can be created or claimed by company representatives at any time.
+ Add or Claim Your Business Listing